COMM11110: Implementation

(Russo 2011)

In a public relation context, implementation explains the communication process towards the public. The knowledge and understanding of communication defines what it is to be in public relations. The use of this tool is essential when identifying strategies and tactics for campaigns.Professions consider the following questions when reaching out to their target audiences:Where are your target audiences? Which communication channels are best for us to reach them? Do they read traditional printed media such as a daily newspapers or trade magazines? Do they keep themselves up to date with the latest developments using online news feeds? Do they regularly listen to a radio program while on their way to work where issues related to your product are discussed? Do you want to reach a younger audience that spends much of their time on social networking sites communicating via chat? (Berger & Iyengar 2013)

    How do you find out information? What communication channels do you use?

With technology rapidly increasing it is forming more people to become more active on the internet through multiple devices and services. In saying this, my form of finding out information is through websites and social media. It is very handy to access information through variety of devices in your own leisure especially when there is a lot of resources available on the website compared to other channels such as newspapers and books. 

Additional Information:
Youtube: https://www.youtube.com/watch?v=ygcav6X1d_4 Concepts in Marketing, Advertising and Public Relations is an attempt to explain in very clear cut way using real life example the difference between direct marketing, Advertising and PR

References:

1.Berger, J & Iyengar, R 2013,'Communication Channels and Word of Mouth: How the Medium Shapes the Message', Journal Of Consumer Research, 40, 3, pp. 567-579, Business Source Complete, EBSCOhost, viewed 17th January 2015.

2. Russo 2011, Achieve Multi Channel Marketing Successing 2012-14 Bets Practice Tips, viewed 10th
December 2015,
<http://info.alertsolutions.com/bid/74521/Achieve-Multi-Channel-Marketing-Success-in-2012-4-Best-Practice-Tips>