COMMS11110: Ethics & Law

  (Manzian, B 2011)

It is imperative for the industry that Practitioners develop a good reputation and act with social responsibility.  This is because Public Relations organisation has a code of ethics which the employees are expected to abide the guiding principle and to learn how they will conduct in their professional lives (Sadowski, J 2014).

If the Code of Ethics cannot be legally enforced, what is the point of having one?

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First of all, the code of ethics is a written set of guidelines issued by a company to its workers and management to help them perform their actions in accordance with its key values and ethical standards.  This guide of principles is designed to help professionals conduct business honestly and with integrity. A code of ethics document may outline the mission and values of the business or organisation, how professionals are supposed to approach problems, the ethical principles based on the organization's core values and the standards to which the professional will be held (Swadowski 2014).

Since the Code of Ethics cannot be legally enforced to the organisations it is still important to implement this code of practices because it clearly lays our the "rules" for behaviour and provides a preemptive warning (Hill & Rapp 2014). Without this guidelines there will be no strong work placement the operations at work will not succeed or last in the future. Therefore, by breaking the code of ethics it can lead to termination or dismissal from the organisation. 

Additional Information of Ethics for campaign:

Youtube: https://www.youtube.com/watch?v=isAJ_x4X4jI  

This video examines some of the ethical challenges facing the PR as a profession, and explores corporate social responsibility.

References:

1. Hill, R, & Rapp, J 2014, 'Codes of Ethical Conduct: A Bottom-Up Approach', Journal Of Business Ethics, 123, 4, pp. 621-630, Business Source Complete, EBSCOhost, viewed 29 January 2015.

2.Sadowski, J 2014, 'Leaning on the Ethical Crutch: A Critique of Codes of Ethics', IEEE Technology & Society Magazine, 33, 4, pp. 44-72, Business Source Complete, EBSCOhost, viewed 29 January 2015.

3.  Manzian, B 2011, New: Codes of Ethics Adopted, viewed 29th December 2014,   <http://www.abidjanlivenews.com/Press-New-Code-of-Ethics-adopted_a407.html>