COMM11110: Planning

(JNB Publishing n.d)

Implementing campaigns are an important part of the public relations practitioners and must be carried out with thorough planning and comprehensive management. Detailed step-by-step procedures must be taken when planning a PR campaign in order to meets the objectives set and achieves what needs to be accomplished. However, when developing objectives, research should be conducted to set measurable targets and ensure the objectives are realistic and achievable. While this may include formal research, insights may also be gained from informal and desk research, including undertaking a situation analysis and reviewing past or similar campaigns.

 The following structures are prepared for PR Plans: (Wilcox et.al 2013)

·        Overview

An executive summary of the marketing challenge you’re facing that the PR campaign is designed to help you meet.

·        Goals

What you want the PR campaign to achieve for your firm.

·        Strategies

The methods by which you will achieve your goals.

·        Target audiences

The types of people you want to reach.

·        Key target media

The specific publications and programs toward which you will direct your PR efforts.

·        Recommendations

Which PR tactics you will use; other ideas you have; and the theme, hook, or angle for each tactic.

·        Next steps

                An action plan for who does what and when.

Practitioners need to focus on the importance of good planning to focus on the objectives when working on a campaign. By drawing up a detailed plan with clear outlined targets it will keep the team on track as well forming long term plans for the future.  Furthermore, this format builds an effective teamwork, so that everyone involved in a campaign feels a sense of ownership (Clark 2012). This also circumvents individuals pursuing their own initiatives that do not fit in with the strategy.  Likewise, by putting high-quality research and analysis at the centre of the operations, all the work will be backed up and open to investigation.  .

Additional Information of Planing:

Youtube:
Campaign Planning is a Key: https://www.youtube.com/watch?v=gLYFyd3k2x4 

References:

1. Clark D 2012, ‘A Campaign Strategy for Your Career’, Harvard Business Review, Vol.90, No.11, pp.131-134

2. JNB Publishing n.d ,Campaign Planning, viewed 08th December 2014, <http://www.jnbpublishing.co.uk/campaign-planning.php >.

3.Wilcox, Cameron, Reber and Shin (2013). Think Public Relations (2nd). Upper Saddle River, New Jersey, United States of America: Pearson Education Inc.